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How to Use Twitter for Business Marketing

Are you still trying to work out how to use Twitter for business marketing? Whether you love it, hate it or know nothing about it, Twitter is now big news in the business world. While many people still see it as the best place to get gossip directly from their favourite celebrities, savvy businesses are using Twitter as a way to promote their brand and get their message out to a wider community – for free.

Many businesses aren’t aware of the impact Twitter can have until they’re shown examples of it, so let’s get an idea of what makes Twitter so good for business:

Twitter had nearly seven times the growth of Facebook over the last five years. Although Facebook still has a larger overall membership, Twitter is growing faster. According to a new study from Lolatycs, each Twitter user is, on average, likely to share three times more mobile in-app content than a Facebook user.

Why is this?

With the rise of smart phones, Twitter is becoming ever more popular due to its ease of use. The short upstages allow users to easily skim the screen for what interests them, and when you see something you like it is very easy to “retweet” that message or link on Twitter rather than copying and pasting into an email. Twitter satisfies people’s cravings for immediate information. And that’s key when you are thinking of how to use Twitter for business marketing.

All this means that information can be passed from person to person much more easily. Years ago, if you wanted to publicize your business in the media you’d have to get a press release, or pay for advertising. This was expensive and you’d be limited with what you could do. Twitter allows you to send out regular updates on what your business is doing, as often as you want.

Not convinced? Here are some ideas for how to use Twitter for business marketing by taking advantage of the myriad of opportunities that Twitter can bring.

Customer Service.

  1. Your customers can follow your Twitter account, so they can get updates from your business in real time.
  2. Your Twitter timeline is permanent, so even if you make several updates the old updates can still be seen, therefore nobody misses out on any information.
  3. You can proactively search twitter for any conversations about your business so you can see and respond to feedback even if it hasn’t been sent directly to you.

Conversation Marketing

  1. You can create a “buzz” around your business and attract new followers just by having interesting day to day chats on Twitter about what you are up to.
  2. By talking openly about what your business does you are humanizing your brand and not just hiding behind a corporate facade.
  3. Customers feel they are part of your businesses community when they are given a better understanding of your business’s values, goals and day to day dealings.

Special Offers

  1. Catch customers’ attention and stand out from the crowd by giving them something they want. For example, they have to come in store and repeat a code you’ve tweeted to get buy one get one free.
  2. If people like what you’re offering they will share the information with their friends and followers – meaning more traffic to your blog or business.
  3. Keep offers appropriate to your business and in keeping with your branding as Social media consumers like a clear message that isn’t overly “sales”. If you get this right you can see a huge increase in customers coming to your own website from Twitter.

Research & Intelligence

  1. As mentioned above, Twitter is great for sharing information. A simple search can bring dozens of links to blogs relating to your business or industry – great for learning about current trends.
  2. You can also search to see what your competitors are doing. This doesn’t have to be underhand, you could just openly follow them, it may even lead to a collaboration opportunity!
  3. Twitter is a great way to get instant feedback and testimonials from customers! If someone buys from you, follow up the sale on Twitter, ask them how they’re getting on. Don’t worry if the response isn’t great as then you have the opportunity to tackle criticism head on in a friendly and informal manner.

Local Marketing

  1. Twitter may be global but it’s great for local business as you can add a location to your tweets.
  2. Build up your followers from the local community using sites such as Twellow.
  3. Create a network of other local businesses and support each other with events and shared contacts. This can work particularly well for shops, restaurants and bars.

The common thread that runs through all successful Twitter is a willingness to share information and help and share others content. The more you participate, the more you reciprocate other peoples generosity the faster your community will grow and more importantly the greater the impact your tweets will have.

As a final thought, here’s a date for your diaries: the highest clicks on shared content from Twitter occur at 9:32 AM EST Wednesdays, so if you want to get noticed, that’s the time to do it!

O.K so this truly is the final point. Tweet this post “How to use Twitter for Business Marketing” to share with your following and start building your community now!

Does Your Business Work?

A working economic system means the flow of your business works. Essentially the business is growing from transactions. The obvious working system is; cost of product $1 and sale price of product $2. The system begins to get muddled up and complicated once you consider multiple revenue & expense streams, business threats & economies of scales.

Scalability. If a business is scalable, it basically means the system is feasible. A business owner who makes origami for $3 and profits $1 has a good margin. But does the business have economies of scale once we start talking about larger volumes? If operations expand, would their working economic system still be feasible accounting for logistics expense, labor expenses, office expenses and other overheads. Would the quality of work diminish? How big is the market demand for origami?

These two fundamental characteristics are based on the presumption that you have a good and viable business idea in the first place! Let’s be honest, who would want to pay you for a piece of scrunched up paper? Or pay you to make farting noises with your arm pit…? Wait a moment, you could become a YouTube sensation with the latter idea and get tons of advertisement revenue!

Now we have a few things assumed; feasible idea, a working economic system & scalability of your business. Let’s talk about differentiation. Differentiation is what a ton of businesses focus on, except they call it marketing. Let’s face it, we aren’t building a hovering computer, so we need differentiation. And the best sort of differentiation for small businesses is product quality, features or service customisation. Yes, I left out price point. Now price point is very important, its often a vital factor consumers weight up between buying item A & B. But as small businesses owners, can we really afford to be a loss leader (making a loss on a product to gain market share) in a continually globalising economy against MNCs (multi national corporations) who have a much larger and efficient economies of scale. Enough doom and gloom. The point is, as a small business owner we need to publicize to the market and consumers that we have a substantially different product or service, or that we provide either a tangible or intangible advantage over our competitors. E.G. a cafe opens till 2am every night, its known as the social hub of a suburb and has a full menu operating full hours.